What on Earth is SEO?
Let’s tell you what it isn’t.
Next, in case you really have never heard of it, what does it even mean? It stands for search engine optimisation.
If you have a business the chances are you have been contacted by cold callers offering you SEO. Usually quite pushy, they tell you what you should be doing. In our experience the cold callers are full of it. They have learned the basics and sell it hard. But generally their techniques are dated and in some cases risky. For example Google penalises some tactics, but many cold caller SEOs don’t care and DO NOT have your best interests at heart. They have your fee and you can deal with any fallout!
It’s impossible to have one solution for every SEO scenario, we have never found one method that suits all. If your SEO is not working in a bespoke way, please re-consider. We have not found any situation that is the same.